Thursday, 8 November 2007

How are you creating awareness?

I wonder how you go about creating awareness for your enterprise? After all, if people haven't heard of you, you are going to lead a quiet life!

There are many ways to generate awareness for a brand, business, product or service. These include advertising, PR, word of mouth and direct mail. Large companies spend a lot of money on awareness building. Small enterprises don't have the cash to do this.

Awareness building is vital. If your budget is limited, you will have to be creative . For example, could you launch a series of events, which generate lots of publicity? Could you (or a colleague) become a public speaker? Could you piggy-back on someone else's fame?

I suggest that you brainstorm this topic with your team / mentor.

All the best,
Tel: +44 (0)1628 773128
Marketing consultant, speaker and author

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