Wednesday, 10 June 2009

Webcopy Tips

According to Phil Allcock, Director of Copywriting for The Marketing Compass many websites are written as if they are brochures.

However, research has shown that websites are read differently from printed material. People tend to scan them rather than read them. This means that the text has to be in easily digestible, bite-sized chunks with plenty of sub-headings and bullet points. This enables the casual visitor to see the key messages, even though they are just scanning the site.

In addition, Phil suggests that:

* Sub-heads should be eye-catching
* Webcopy should be customer-facing and written in the 'language of benefits'
* Calls to action should be woven into the text

All the best,

Nigel
www.nigeltemple.com

Founder of The Marketing Compass, the marketing mastermind group for independent professionals and small business owners.

*****Join The Marketing Compass and recieve a free marketing toolkit*****

2 comments:

Edward Dizzys said...

Interesting!

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SEO brings with it tremendous scope for business improvement with improved keyword positioning, improved ranking and overall increase in the ROI and cuts down on the PPC cost extensively in the long run. This is a proven marketing solution if done the right way using the right techniques based on your website requirements.

I thought this information would be helpful for those who wish to promote their website and get great results.

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