Wednesday 10 June 2009

Webcopy Tips

According to Phil Allcock, Director of Copywriting for The Marketing Compass many websites are written as if they are brochures.

However, research has shown that websites are read differently from printed material. People tend to scan them rather than read them. This means that the text has to be in easily digestible, bite-sized chunks with plenty of sub-headings and bullet points. This enables the casual visitor to see the key messages, even though they are just scanning the site.

In addition, Phil suggests that:

* Sub-heads should be eye-catching
* Webcopy should be customer-facing and written in the 'language of benefits'
* Calls to action should be woven into the text

All the best,

Nigel
www.nigeltemple.com

Founder of The Marketing Compass, the marketing mastermind group for independent professionals and small business owners.

*****Join The Marketing Compass and recieve a free marketing toolkit*****

2 comments:

Anonymous said...

Interesting!

In the past, offline media was one of the major mediums to promote one’s business and brand awareness. However, with the increasing popularity of the online media and its positive results, more people are turning to online marketing techniques to build a strong business presence across the globe. There are several online marketing strategies we can use for our Internet marketing solutions, but SEO (search engine optimization) today has taken a stance much ahead of any other technique.

SEO brings with it tremendous scope for business improvement with improved keyword positioning, improved ranking and overall increase in the ROI and cuts down on the PPC cost extensively in the long run. This is a proven marketing solution if done the right way using the right techniques based on your website requirements.

I thought this information would be helpful for those who wish to promote their website and get great results.

Cindy said...

It has been a great opportunity to read more about marketing strategies and business techniques. Online marketing has been the key to success for online stores and even those businesses from other countries benefited the online marketing scheme. The six figure program
has the goal of enhancing good business practices to be able to achieve what is supposed to meet. This needs talented people for this one to work.