Some tips on positioning

Understanding the 'market space' in which you operate is essential. It will help you to differentiate yourself from competitors, create key messages and produce unique 'value propositions'.

Studying your competitors closely will help you to understand how best to position yourself.

Here are some tips on positioning in a crowded market space:

1. Swim up-market
Improve the quality of your product / service and increase your price. 'Up-market' is usually where you'll have the most fun and make the most money!

2. Choose a benchmark competitor
This should be someone who is already where you want to be. You can emulate their marketing strategy and tactics.

3. Analyse your clients
Utilise market research to find out what your target customer's needs are.

For more advice on positioning, check out my book 'How to Get Clients to Come to You'. Click here to read all about it.

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128

The power of market segmentation

Identifying your target market segments is one of the most important things you can do in business.

Once you've decided, it will help with key messages, what to put on your website homepage, where you should network, how to populate your database, and which media to communicate with.

Remember that a market segment = "A group of people with shared needs."

Focus on the market segments that will be most profitable for you. Think about the ones which you can serve better than your competition.

Here is a brief article on segmentation.

Read all about segmentation in my book:
How to Get Clients to Come to You

If you would like to discuss segmentation or other areas of your marketing strategy, by all means get in touch.

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128