Thomas Power of Ecademy posted this question:
News Flash: Want To See Where Media Is Going?
Click here to read the answer.
Interesting, isn't it?
The internet / technology may drive you crazy at times.
However, this is the way the world is going, isn't it?
I wonder how much time you spend learning about the digital marketing?
Where do you hang out, online?
Can you connect on the move?
Do you have an internet marketing plan?
If you want to connect with me, via Ecademy, here is my profile page.
I have taught Internet Marketing since 2000 and
I figure it's going to keep driving me crazy until
at least, oh I don' know, let's say 2050 (I plan to
live a looooonnnnnnggggg time!).
All the best
Nigel
www.nigeltemple.com
Tel: 01628 773128
Friday, 9 January 2009
Wednesday, 31 December 2008
Your plans for 2009
* Do you have great plans for 2009?
* Are these plans written down?
* Have you set objectives and targets?
* Have you decided who will help to achieve your dreams?
* Do you have a Director of Marketing?
* Do you have a concise marketing plan?
* Have you segmented your markets?
* Have you considered your market positioning?
* Does your enterprise stand out from the crowd?
* Are you planning to roll out new products /services?
* Are you happy with your pricing?
* Are you delighted with your promotional mix?
(There are over 250 ways to promote a business, divided into 29 categories)
* Are you getting your fair share of referrals?
* Is your website generating new business?
* Are you using Search Engine Optimisation?
* Is your marketing working like a well oiled machine?
* Are you writing compelling marketing words?
* Are you using proven marketing processes?
* Do you have a system for measuring your marketing results?
* Do you have a marketing guide, to help you on the journey?
If you would like to chat with me about your marketing,
by all means get in touch. I am always happy to give advice,
feedback and ideas.
Another idea is to join The Marketing Compass, my marketing mastermind group, as a Circle member, without charge.
In 2009, we are running a series of free / low cost events
and workshops. Click here to read all about it!
I wish you all the best with your business in the year ahead.
Regards
Nigel
www.nigeltemple.com
Tel: 01628 773128
***** Small business marketing consultant, speaker and author *****
* Are these plans written down?
* Have you set objectives and targets?
* Have you decided who will help to achieve your dreams?
* Do you have a Director of Marketing?
* Do you have a concise marketing plan?
* Have you segmented your markets?
* Have you considered your market positioning?
* Does your enterprise stand out from the crowd?
* Are you planning to roll out new products /services?
* Are you happy with your pricing?
* Are you delighted with your promotional mix?
(There are over 250 ways to promote a business, divided into 29 categories)
* Are you getting your fair share of referrals?
* Is your website generating new business?
* Are you using Search Engine Optimisation?
* Is your marketing working like a well oiled machine?
* Are you writing compelling marketing words?
* Are you using proven marketing processes?
* Do you have a system for measuring your marketing results?
* Do you have a marketing guide, to help you on the journey?
If you would like to chat with me about your marketing,
by all means get in touch. I am always happy to give advice,
feedback and ideas.
Another idea is to join The Marketing Compass, my marketing mastermind group, as a Circle member, without charge.
In 2009, we are running a series of free / low cost events
and workshops. Click here to read all about it!
I wish you all the best with your business in the year ahead.
Regards
Nigel
www.nigeltemple.com
Tel: 01628 773128
***** Small business marketing consultant, speaker and author *****
Tuesday, 2 December 2008
What to do when nothing seems to work...
In early November, I was talking to a member of The Marketing Compass, my marketing mastermind group for small business owners. "Nothing seems to be working," he said. "What am I doing wrong?"
"You are not doing anything wrong," I replied. "You just to apply some 'sticktoitness' and have some patience."
We spoke a few times in November. I told him to diarise two marketing slots each week. We discussed the actions he had to take, to turn things around. He knew who he was targeting, what his messages were and which promotional techniques to use.
Hey Presto! It's now early December and business is coming his way. All you need is a little Sticktoitness - and the good times will roll again!
Written by Nigel Temple, small business marketing specialist
Founder of The Marketing Compass - the small business marketing system for small business owners
"You are not doing anything wrong," I replied. "You just to apply some 'sticktoitness' and have some patience."
We spoke a few times in November. I told him to diarise two marketing slots each week. We discussed the actions he had to take, to turn things around. He knew who he was targeting, what his messages were and which promotional techniques to use.
Hey Presto! It's now early December and business is coming his way. All you need is a little Sticktoitness - and the good times will roll again!
Written by Nigel Temple, small business marketing specialist
Founder of The Marketing Compass - the small business marketing system for small business owners
Tuesday, 11 November 2008
Being accessible...
...is a great marketing strategy.
Do you go out of your way to make it easy
for prospects and customers to get hold of you?
If I rang you today, would I get through to you,
or would I have to leave a message on a machine?
(The answer to this challenge is to use a service like
Verbatim).
Do you offer different ways of getting in touch,
every time that you communicate?
Do you return calls quickly and respond to emails
within 24 hours (at the latest).
If you have answered 'No' to any of the above -
you have a challenge on your hands.
Remember that response times are all part of
your brand.
I wish you all the best with your marketing.
Nigel
www.nigeltemple.com
Tel: 01628 773128
Founder of The Marketing Compass
the marketing mastermind group for small business owners
Do you go out of your way to make it easy
for prospects and customers to get hold of you?
If I rang you today, would I get through to you,
or would I have to leave a message on a machine?
(The answer to this challenge is to use a service like
Verbatim).
Do you offer different ways of getting in touch,
every time that you communicate?
Do you return calls quickly and respond to emails
within 24 hours (at the latest).
If you have answered 'No' to any of the above -
you have a challenge on your hands.
Remember that response times are all part of
your brand.
I wish you all the best with your marketing.
Nigel
www.nigeltemple.com
Tel: 01628 773128
Founder of The Marketing Compass
the marketing mastermind group for small business owners
Thursday, 23 October 2008
Building Relationships over time is central to Networking
This week, we have a 'guest blogger' - Dave Clarke, CEO of NRG Business Networks. Dave writes...
I spoke to someone earlier this week whom I had met previously at his first networking event. I asked him how it had been and he said he didn't think it was for him as nothing had come of it. I meet many people who seem to think that a single appearance or one-off appearances in different groups is enough. The phone will ring continually, your inbox will be full of orders and you can sit back and relax. Yeah, right!
The normal rules of building relationships apply. Think of it like making friends. It takes time. Often being in the same place without even talking for the first few occasions. Good networking groups will shorten the time that it takes to get to know the other members, but it takes commitment to the group & not just one or two visits. The purpose of your first couple of visits should be to assess whether the group is right for you and your business and whether you are right for the group.
Once you find groups that are right for your business, commit your time to attend regularly and build those relationships.
- Make contact with other members
- Find things in common
- Get to know people and follow up
- As they get comfortable with you they will be ready to meet 121
- When you meet 121 find out how you can help
- Educate people about youself, your business and your needs
- Do things to help
- Make introductions
- Build your reputation & personal brand
- Go out of your way to advocate others
Then guess what? Good stuff happens to you too.
Dave Clarke is CEO of NRG Business Networks. Tel: 08454 080639
www.nrg-networks.com
http://business-networking.blogspot.com
-----------------
All the best with your networking and marketing!
Regards
Nigel
www.nigeltemple.com
Tel: 01628 773128
Founder of The Marketing Compass
the small business marketing mastermind group
I spoke to someone earlier this week whom I had met previously at his first networking event. I asked him how it had been and he said he didn't think it was for him as nothing had come of it. I meet many people who seem to think that a single appearance or one-off appearances in different groups is enough. The phone will ring continually, your inbox will be full of orders and you can sit back and relax. Yeah, right!
The normal rules of building relationships apply. Think of it like making friends. It takes time. Often being in the same place without even talking for the first few occasions. Good networking groups will shorten the time that it takes to get to know the other members, but it takes commitment to the group & not just one or two visits. The purpose of your first couple of visits should be to assess whether the group is right for you and your business and whether you are right for the group.
Once you find groups that are right for your business, commit your time to attend regularly and build those relationships.
- Make contact with other members
- Find things in common
- Get to know people and follow up
- As they get comfortable with you they will be ready to meet 121
- When you meet 121 find out how you can help
- Educate people about youself, your business and your needs
- Do things to help
- Make introductions
- Build your reputation & personal brand
- Go out of your way to advocate others
Then guess what? Good stuff happens to you too.
Dave Clarke is CEO of NRG Business Networks. Tel: 08454 080639
www.nrg-networks.com
http://business-networking.blogspot.com
-----------------
All the best with your networking and marketing!
Regards
Nigel
www.nigeltemple.com
Tel: 01628 773128
Founder of The Marketing Compass
the small business marketing mastermind group
Friday, 10 October 2008
Do you need business in the short term?
A great way of generating short term business is to go back to your dormant customers and re-contact them. It is five times more likely that you will make a sale to a friend, rather than a stranger.
It is much easier to do this if you have their details stored in a sales and marketing database. Examples include ACT! from Sage and Critical Mass, which is the system we use in our office.
The important thing is to have everything in one file; to keep the information up to date; and to communicate regularly with useful, helpful and interesting information.
Successful marketers are organised. They know that the boring, 'back-office' tasks deliver results. So, for example, do you spend time each week updating your database and communicating with dormant, current and prospective customers?
We discuss subjects like this in detail within The Marketing Compass, my marketing mastermind group for small business owners.
Monthly membership costs £60 +VAT and we are running an October promotion with lots of marketing help for new members. By all means get in touch if you'd like to find out more.
All the best with your marketing!
Nigel
www.nigeltemple.com
nigel@nigeltemple.com
Tel: 01628 773128
It is much easier to do this if you have their details stored in a sales and marketing database. Examples include ACT! from Sage and Critical Mass, which is the system we use in our office.
The important thing is to have everything in one file; to keep the information up to date; and to communicate regularly with useful, helpful and interesting information.
Successful marketers are organised. They know that the boring, 'back-office' tasks deliver results. So, for example, do you spend time each week updating your database and communicating with dormant, current and prospective customers?
We discuss subjects like this in detail within The Marketing Compass, my marketing mastermind group for small business owners.
Monthly membership costs £60 +VAT and we are running an October promotion with lots of marketing help for new members. By all means get in touch if you'd like to find out more.
All the best with your marketing!
Nigel
www.nigeltemple.com
nigel@nigeltemple.com
Tel: 01628 773128
Wednesday, 24 September 2008
How to attract more customers to your website
In order to attract customers to your website, produce useful, helpful, relevant, up-to-date and interesting information.
Package the information as:
* Blogs
* Top tips articles
* Buyer's guides
* Case studies
* Special reports
* e-books
* Dos and don'ts lists
* 'How to' articles
* Online videos
* Etc
This is all part of the customer education process.
Online and traditional promotional techniques can be used to promote your 'educational content'.
What could hold you back? Well, two challenges could be time and writing skills. With regards to time - I suggest that you allocate more time to 'getting the writing done'. With regards to writing, it seems to take about a decade to crack this one! (In my case, make that 25 years).
Internet marketing is something we discuss within my marketing mastermind group, The Marketing Compass.
By all means get in touch if you want to find out more.
I wish you all the best with your marketing!
Nigel
www.nigeltemple.com
Tel: 01628 773128
Package the information as:
* Blogs
* Top tips articles
* Buyer's guides
* Case studies
* Special reports
* e-books
* Dos and don'ts lists
* 'How to' articles
* Online videos
* Etc
This is all part of the customer education process.
Online and traditional promotional techniques can be used to promote your 'educational content'.
What could hold you back? Well, two challenges could be time and writing skills. With regards to time - I suggest that you allocate more time to 'getting the writing done'. With regards to writing, it seems to take about a decade to crack this one! (In my case, make that 25 years).
Internet marketing is something we discuss within my marketing mastermind group, The Marketing Compass.
By all means get in touch if you want to find out more.
I wish you all the best with your marketing!
Nigel
www.nigeltemple.com
Tel: 01628 773128
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