Have you discovered Twitter?

Have you registered for Twitter yet, I wonder?

If not, I suggest that you do.

Some 4.3 million people are on Twitter now.

What's all the fuss about?

If you join, you will find out!

Here is my Twitter profile.

You are welcome to follow me. I 'Tweet' about small business marketing,
customer attraction, low cost marketing, internet marketing and social media.

All the best

Nigel
www.nigeltemple.com

Want To See Where Media Is Going?

Thomas Power of Ecademy posted this question:

News Flash: Want To See Where Media Is Going?

Click here to read the answer.

Interesting, isn't it?

The internet / technology may drive you crazy at times.

However, this is the way the world is going, isn't it?

I wonder how much time you spend learning about the digital marketing?

Where do you hang out, online?

Can you connect on the move?

Do you have an internet marketing plan?

If you want to connect with me, via Ecademy, here is my profile page.

I have taught Internet Marketing since 2000 and
I figure it's going to keep driving me crazy until
at least, oh I don' know, let's say 2050 (I plan to
live a looooonnnnnnggggg time!).

All the best

Nigel
www.nigeltemple.com
Tel: 01628 773128

How to attract more customers to your website

In order to attract customers to your website, produce useful, helpful, relevant, up-to-date and interesting information.

Package the information as:
* Blogs
* Top tips articles
* Buyer's guides
* Case studies
* Special reports
* e-books
* Dos and don'ts lists
* 'How to' articles
* Online videos
* Etc

This is all part of the customer education process.

Online and traditional promotional techniques can be used to promote your 'educational content'.

What could hold you back? Well, two challenges could be time and writing skills. With regards to time - I suggest that you allocate more time to 'getting the writing done'. With regards to writing, it seems to take about a decade to crack this one! (In my case, make that 25 years).

Internet marketing is something we discuss within my marketing mastermind group, The Marketing Compass.

By all means get in touch if you want to find out more.

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128

Use meta tags to boost your search engine results

Meta tags are added to the HTML of a website to boost search engine rankings. They are not guaranteed to gain you a top ranking. However, they can certainly help to give you some control over how your web pages are listed.

Just to complicate things, Title Tags are not technically meta tags (but you don't really want to get into semantics, do you?!)

Title tags:
NB: Google pays attention to these tags!
Title tags refer to the contents of the page. If you look at the screen in front of you, you should see the Title Tag for this page, in the blue band in the very upper left hand corner of the screen. You will get better results if you have different title tags for different pages.

Description tags:
Gives a concise description of the page, within a Search Engine results page. (Unlike the random wording often found on these pages).

Keyword tags:
Some search engines go through your site and save Keywords in their database. Using keyword meta tags should help to boost your page a bit higher, when those particular words are searched.

Search engine optimisation is something I teach to members of my marketing mastermind group The Marketing Compass. Click here to read all about it.

Membership levels: click here.

We are currently running a special offer for new members, who join this week. Interested? Get in touch to find out more...

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128

The first three stages to building an effective website

Stage 1: Know your DESTINATION
* Write down your objectives for your website

Stage 2: Define your market SEGMENTS
* A market segment = a group of people with shared needs.
* Define who you are communicating with.

Stage 3: DESIGN YOUR WEBSITE
Think of your website as your 'marketing hub'. Your website should:
* Encourage customers to subscribe to your newsletter
* Have information about events (i.e. exhibitions, seminars, open days)
* Be media friendly

Good website design is based on clear thinking. All too often, websites are confusing for first time visitors.

See your design from the customer's perspective - will they feel comfortable? Can they easily find what they want? The guiding principle of website design is clarity.

My services include internet marketing strategy and website orchestration.

There are 4 more stages which I will share with you next time!

All the best with your marketing!


Nigel
www.nigeltemple.com

10 rules of internet marketing

A website alone is not the answer. If you want to create significant revenue, think in terms of an integrated internet marketing strategy.

Rule 1
Decide what your business objectives are for your internet marketing. Quantify this. Keep focused on your objectives.

Rule 2
Ask your target market what they would like to see within your website / newsletter / blog.

Rule 3
Test Test Test. This is the way to discover what people really think.

Rule 4
As a mass communication medium, the internet is unique because it is interactive. How interactive is your internet marketing?

Rule 5
Create e-relationships. ("Relationships first, business second").

Rule 6
Choose your promotional techniques with care. (Free / low cost techniques can work the best).

Rule 7
Integrate your internet marketing with your promotional mix.

Rule 8
Keep everything simple. Don't use technology for the sake of it.

Rule 9
Content is everything. Have useful, helpful content.

Rule 10
Measure your results.

I have helped numerous companies to improve their internet marketing performance. If you would like to discuss my consultancy services, by all means get in touch.

All the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128

***** Marketing consultant, speaker and author *****