Blogs are a great way of demonstrating your specialist knowledge and attracting customers. They are also an ideal tool for conducting market research.
By responding to the comments your posts generate, you can benefit from direct interaction with your potential customers.
By engaging with your readers, you can talk to people in near real-time and be sure that their feedback is up-to-date. This in turn can help you to develop products and services faster and to react quickly to changing needs.
Is blogging helping you to understand your target market? By all means respond to this blog!
I use Blogger; an alternative is Wordpress.
My advice is to blog regularly - at least once a week.
Don't forget to include at least one link back to your website.
If you want to hear more ideas, why not attend this event (no charge!).
All the best with your marketing.