Wednesday, 25 June 2008

The power of market segmentation

Identifying your target market segments is one of the most important things you can do in business.

Once you've decided, it will help with key messages, what to put on your website homepage, where you should network, how to populate your database, and which media to communicate with.

Remember that a market segment = "A group of people with shared needs."

Focus on the market segments that will be most profitable for you. Think about the ones which you can serve better than your competition.

Here is a brief article on segmentation.

Read all about segmentation in my book:
How to Get Clients to Come to You

If you would like to discuss segmentation or other areas of your marketing strategy, by all means get in touch.

I wish you all the best with your marketing!

Tel: 01628 773128

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