Meta tags are added to the HTML of a website to boost search engine rankings. They are not guaranteed to gain you a top ranking. However, they can certainly help to give you some control over how your web pages are listed.
Just to complicate things, Title Tags are not technically meta tags (but you don't really want to get into semantics, do you?!)
NB: Google pays attention to these tags!
Title tags refer to the contents of the page. If you look at the screen in front of you, you should see the Title Tag for this page, in the blue band in the very upper left hand corner of the screen. You will get better results if you have different title tags for different pages.
Gives a concise description of the page, within a Search Engine results page. (Unlike the random wording often found on these pages).
Some search engines go through your site and save Keywords in their database. Using keyword meta tags should help to boost your page a bit higher, when those particular words are searched.
Search engine optimisation is something I teach to members of my marketing mastermind group The Marketing Compass. Click here to read all about it.
Membership levels: click here.
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I wish you all the best with your marketing!
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