In order to attract customers to your website, produce useful, helpful, relevant, up-to-date and interesting information.
Package the information as:
* Top tips articles
* Buyer's guides
* Case studies
* Special reports
* Dos and don'ts lists
* 'How to' articles
* Online videos
This is all part of the customer education process.
Online and traditional promotional techniques can be used to promote your 'educational content'.
What could hold you back? Well, two challenges could be time and writing skills. With regards to time - I suggest that you allocate more time to 'getting the writing done'. With regards to writing, it seems to take about a decade to crack this one! (In my case, make that 25 years).
Internet marketing is something we discuss within my marketing mastermind group, The Marketing Compass.
By all means get in touch if you want to find out more.
I wish you all the best with your marketing!
Tel: 01628 773128