A great way of generating short term business is to go back to your dormant customers and re-contact them. It is five times more likely that you will make a sale to a friend, rather than a stranger.
It is much easier to do this if you have their details stored in a sales and marketing database. Examples include ACT! from Sage and Critical Mass, which is the system we use in our office.
The important thing is to have everything in one file; to keep the information up to date; and to communicate regularly with useful, helpful and interesting information.
Successful marketers are organised. They know that the boring, 'back-office' tasks deliver results. So, for example, do you spend time each week updating your database and communicating with dormant, current and prospective customers?
We discuss subjects like this in detail within The Marketing Compass, my marketing mastermind group for small business owners.
Monthly membership costs £60 +VAT and we are running an October promotion with lots of marketing help for new members. By all means get in touch if you'd like to find out more.
All the best with your marketing!
Tel: 01628 773128