Before you start to write a piece of copy...

To a large extent, marketing communications is all about the written word. For example: articles, blogs, website content, newsletters, advertisements and direct mailshots.

Here are some tips which may help you in this key marketing area.

Before you start to write a piece of copy (i.e marketing words), take the time to decide on your objectives. What, exactly, do you want the reader to do?

Always plan your writing, in terms of the structure and sequence of the words. You can then produce the first draft and subsequently edit your work. (Notice that these are two separate stages).

Before you begin to write, visualise a typical member of the target market you are writing for. How old are they? Are they male or female? What sort of job do they have? This will help you to write more convincingly.

Within my book, 'How to Get Clients to Come to You', there is a section on copywriting. It includes step-by-step advice. Click here to read about the book.

If you feel that your marketing words could do with a boost - by all means get in touch with me and I will give you some feedback.

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128

Founder of The Marketing Compass - keeping your small business marketing moving in the right direction

Writing effective marketing words

Do you love to write? Successful marketing communications depends upon professional writing. If you're not a writer, I recommend seeking the help of a professional copywriter. ('Copy' means 'marketing words'; hence 'copywriting' is the process of writing words to promote a business, product or service).

If you are going to write your own copy, it is essential that you learn professional copywriting skills.

Good writing is critical for the following promotional techniques:

* Advertisements
* Brochures
* Direct mailshots
* e-shots
* Flyers / leaflets
* Newsletters
* Postcards
* Press articles
* Press releases
* Websites

Here is a five stage process for a piece of effective promotional copy, based on the AIDCA model:

1. Attention: headline or opening line

2. Interest: product description

3. Desire: the offer / proposition

4. Conviction: the guarantee / reassurance

5. Action: call to action

This model can deliver excellent results. Give it a try if you are thinking about writing your own copy.

If you would like to professionalise your copywriting, click here.

Copywriting is covered in Stage 6 of my book...
...click on the book cover to read all about it!


All the best with your marketing,

Nigel
www.nigeltemple.com
Tel: +44 (0)1628 773128
Marketing consultant, speaker and author