Do you love to write? Successful marketing communications depends upon professional writing. If you're not a writer, I recommend seeking the help of a professional copywriter. ('Copy' means 'marketing words'; hence 'copywriting' is the process of writing words to promote a business, product or service).
If you are going to write your own copy, it is essential that you learn professional copywriting skills.
Good writing is critical for the following promotional techniques:
* Direct mailshots
* Flyers / leaflets
* Press articles
* Press releases
Here is a five stage process for a piece of effective promotional copy, based on the AIDCA model:
1. Attention: headline or opening line
2. Interest: product description
3. Desire: the offer / proposition
4. Conviction: the guarantee / reassurance
5. Action: call to action
This model can deliver excellent results. Give it a try if you are thinking about writing your own copy.
If you would like to professionalise your copywriting, click here.
Copywriting is covered in Stage 6 of my book...
...click on the book cover to read all about it!
All the best with your marketing,
Tel: +44 (0)1628 773128
Marketing consultant, speaker and author