If you are going to write your own copy, it is essential that you learn professional copywriting skills.
Good writing is critical for the following promotional techniques:
* Advertisements
* Brochures
* Direct mailshots
* e-shots
* Flyers / leaflets
* Newsletters
* Postcards
* Press articles
* Press releases
* Websites
Here is a five stage process for a piece of effective promotional copy, based on the AIDCA model:
1. Attention: headline or opening line
2. Interest: product description
3. Desire: the offer / proposition
4. Conviction: the guarantee / reassurance
5. Action: call to action
This model can deliver excellent results. Give it a try if you are thinking about writing your own copy.
If you would like to professionalise your copywriting, click here.
Copywriting is covered in Stage 6 of my book...
...click on the book cover to read all about it!

All the best with your marketing,
Nigel
www.nigeltemple.com
Tel: +44 (0)1628 773128
Marketing consultant, speaker and author
1 comment:
Great formula. I have also seen the 'C' in point 4 expressed as credibility. If you are marketing professional services then a quick client story can give reassurance about how you helped someone with a similar problem.
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