Plans, budgets and details are important – but they won't drive you forward. A clear vision of your future business, on the other hand, can do just that.
Visualise your 'future success', on a regular basis. Sports professionals use this technique to imagine winning, well before they start to play the game. Top sales professionals do the same. In the privacy of their mind's eye, they see their future sales results, happy customers and financial success. They think about the material possessions and experiences they will enjoy, when they have won the business. You should use the same approach.
Spend a few minutes each day relaxing in 'futuretime'. This simple (and highly enjoyable!) process will have a direct impact on your sales and marketing activities. You will feel more positive and energised. Your actions will change and your results will improve. The key thing is to do it. Knowing how successful people and businesses act is one thing. Doing what they do is another thing entirely.
If you would like to learn more about how to drive your business forward with marketing, why not attend my next event on the evening of June 25th 2008 in Maidenhead - no charge! Click here for details: www.nigeltemple.com/themarketingcompass_masterclass.htm
This event is part of The Marketing Compass, my marketing mastermind group for small business owners. Click here for more information: www.nigeltemple.com/themarketingcompass
All the best with your marketing!
Nigel
www.nigeltemple.com
Tel: 01628 773128
Showing posts with label psychology of marketing. Show all posts
Showing posts with label psychology of marketing. Show all posts
Thursday, 29 May 2008
Monday, 18 February 2008
The psychology of repetition
In order to get your message into long term memory, it must be repeated seven times. However, marketing communications only 'get through' one time in three. Therefore, you must try 21 times (i.e. 3 x 7), in order to get your message across.
Consider for a moment those companies which mail you on a regular basis. If they continue to do it – it must work for them, mustn't it? The chances are that you have bought from them in the past. This means that you are likely to buy from them once again, at some point in the future. The point is that they don't send a few mailers and then give up. They are investing for the long term - and so should you.
All the best with your marketing!
Regards,
Nigel
www.nigeltemple.com
Consider for a moment those companies which mail you on a regular basis. If they continue to do it – it must work for them, mustn't it? The chances are that you have bought from them in the past. This means that you are likely to buy from them once again, at some point in the future. The point is that they don't send a few mailers and then give up. They are investing for the long term - and so should you.
All the best with your marketing!
Regards,
Nigel
www.nigeltemple.com
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