Tuesday, 29 May 2007

Why are headlines so crucial? 3 ideas which may help...

If the headline doesn't grab the reader's attention, then
they won't read the rest of your copy. Here are three
practical tips for you:

1. When you write a marketing piece (i.e. a web page, direct
mailshot or e-shot), work on the headline last.

2. Try writing several versions. Take a break and then
choose the best one.

3. Experiment with using questions in your headlines.
(This is because the brain automatically answers
questions, doesn't it?).

All the best,

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