Thursday, 21 June 2007

Love and business

In 1963, Bob Dylan sang: For the times they are a-changin.' Since he sang these words, the times have changed faster and faster.

In 1970, Alvin Toffler published Future Shock, which he encapsulated as:
"Too much change in too short a period of time."

The 21st Century is witnessing change at an awe inspiring rate. If you happen to be a business owner / marketer, change is engulfing you like a blizzard.

When it comes to marketing products or services, the old paradigm of 'push marketing' (i.e. mass advertising) is losing its power.

Perhaps the most significant change is in the realisation that we can attract customers, money and resources to ourselves and our enterprises - if we change our way of thinking.

We must put the customer first. We must seek to educate ourselves and then to educate them. We must put their interests before our own. There is one word which sums up this approach. And the word is...

How does this list sound to you: love, spirituality, selflessness, customers, integrity, business?

Many businesses use these words everyday in their thinking. They are doing extremely well. On the other hand, many enterprises are stuck in a 20th 'push' or 'battle' approach.

They will find it harder and harder to attract staff, customers and money.

I wish you all the best in everything you do,

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