....is to educate your prospective customers.
Give them useful, helpful, interesting material to
read. There is no need to push your services.
This applies to blogs, e-newsletters, web pages,
direct mailshots, leaflets, talks and the entire
The vast majority of your marketplace is not in the
market to buy today. If you educate people -
they will turn to you when the time comes to buy.
By the way - have you bought my book yet? =)
Click here to read all about it!
All the best,
t: +44 (0)1628 773128