'How can I help'?

'How can I help?' is the foundation of successful marketing. Ask prospective and current customers this question. Then ask them again.

How can you improve their lives, offer a better service and make them happier? How can you stand out from the crowd?

People have a lot of stuff on their minds. Often, they won't have much to say. Make yourself available for feedback. Talk to your customers about your products / services. Don't get defensive. Your job is to listen.

Great companies do this. Then they take appropriate action. They end up with more customers, more money and a gold plated reputation.

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com

PS The Marketing Compass is my marketing mastermind group - exclusively for small business owners. There is a 3-in-1 launch offer, which includes:
* A one-to-one marketing consultancy session
* Attendance at a Marketing Strategy Workshop
* A year's worth of marketing advice by email and conference calls

Building relationships

Marketing is about building relationships. Think about the relationships in your personal life. Do you do your best to listen to friends and loved ones? Are you willing to go the extra mile for them? Do you have their best interests at heart? In a word, do you love them?

This is exactly the way in which you should treat your customers. Think in terms of long term relationships. Be generous towards them. Think about how you can make them happy, rich and successful. You can always tell when an enterprise thinks like this.

When you discover an enterprise that has your best interests at heart, you probably tell other people about it, don't you? In the same way, you want other people to spread the word about you.

Focus on building relationships. Out of these relationships, a river of business will flow.

If you are a small business owner, I am running an event on April 1st - no charge (no joke!). This is the launch of The Marketing Compass, my marketing mastermind group. Click here to read all about it.

I wish you all the best with your marketing!

Regards,

Nigel
www.nigeltemple.com

The key to successful marketing in the 21st century...

....is to educate your prospective customers.

Give them useful, helpful, interesting material to
read. There is no need to push your services.

This applies to blogs, e-newsletters, web pages,
direct mailshots, leaflets, talks and the entire
promotional mix.

The vast majority of your marketplace is not in the
market to buy today. If you educate people -
they will turn to you when the time comes to buy.

By the way - have you bought my book yet? =)
Click here to read all about it!

All the best,

Nigel
w: www.nigeltemple.com
e: nigel@nigeltemple.com
t: +44 (0)1628 773128