The key to successful marketing in the 21st century...

....is to educate your prospective customers.

Give them useful, helpful, interesting material to
read. There is no need to push your services.

This applies to blogs, e-newsletters, web pages,
direct mailshots, leaflets, talks and the entire
promotional mix.

The vast majority of your marketplace is not in the
market to buy today. If you educate people -
they will turn to you when the time comes to buy.

By the way - have you bought my book yet? =)
Click here to read all about it!

All the best,

Nigel
w: www.nigeltemple.com
e: nigel@nigeltemple.com
t: +44 (0)1628 773128

How much time do you spend on marketing?

If you are fighting off customers with a big stick, the answer may be 'none'.

If you are in a pit of despair about your lack of business, you may be too depressed to do any marketing.

Marketing is one of the best investments you can make in your business.

What is marketing, anyway?

It includes:
* Planning and strategic thinking
* Copywriting articles, blogs, press releases etc.
* Working on your website
* Networking online and face to face
* Talking to the media...
* ...and any of the other 250+ ways of promoting your business.

A little bit of marketing every day will drive your business forward.

So....how much time will you spend on marketing today?

If you have a marketing question for me: just ask (special Friday only offer!).

All the best,
Regards
Nigel
www.nigeltemple.com
Tel: +44 (0)1628 773128
Marketing consultant, speaker and author

Here is my blog - The Marketing Mentor

Click on the book cover to read all about it!

I am living with an 800 pound gorilla. Help!

Just in case you were worried about me - here is why I am keeping a low profile in the blogosphere. I am living with an 800 pound gorilla. And no, this is not a music hall joke.

The gorilla is a metaphor for a project I am working on: to write a series of three marketing books. At the same time, I am running a business and running around after my wife and four children.

The first book, 'How to get clients to come to you' is done and dusted. Yippee! If you care to visit any of the European Amazon websites (i.e. www.amazon.co.uk) and tap in my name - the book is already listed. (My excitement is uncontainable, I tell you).

I am currently writing the second book, on internet marketing, in conjuction with Darin Brockman. The third book in the series will describe how to write compelling marketing words.

I wonder whether you should go out and get yourself an 800 pound gorilla? In other words, a really BIG project, which you don't have time for?

Something that will raise your game, enhance your brand and even, gasp, generate a new revenue stream for you in the future?

I wish you all the best with your internet marketing!
Nigel
www.nigeltemple.com