Your business network is an invaluable resource. New customers can come from your network, either directly or indirectly. In addition, your network can provide friendship, feedback, information and knowledge. It's well worth actively building and maintaining your web of contacts.
The chances are that the people you network with are NOT currently in the market for your products / services. However, it is likely that they know people who would be interested in talking to you. (On average, we know some 250 people. Each of these people, in turn, knows another 250 people...)
I recommend that you attend networking events on a regular basis. On the subject of events, I am running a free-to-attend Masterclass on the evening of Tuesday April 1st. This is the launch of my marketing mastermind group, The Marketing Compass. Click here to read all about this event.
Here are some of the networking groups I belong to:
I wish you all the best with your marketing!