Thursday, 7 August 2008

Clarity in marketing

Clarity in your marketing communications is vital.

Don't fall into the trap of using vague superlatives to describe your 'amazing' products and services. Tell customers in detail why they are so good. Focus on the results and benefits you can generate and they will be much more likely to buy from you.

Be precise in your 'calls to action'. Don't be unclear, tell people exactly what they need to do next.

Do your best to be as accurate as possible when using facts and figures. Using details that are incorrect can damage your credibility as business.

Read more great customer attraction techniques in my book:
How to Get Clients to Come to You

If you would like to discuss customer attraction, by all means get in touch.

I wish you all the best with your marketing!

Tel: 01628 773128

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