Understanding the 'market space' in which you operate is essential. It will help you to differentiate yourself from competitors, create key messages and produce unique 'value propositions'.
Studying your competitors closely will help you to understand how best to position yourself.
Here are some tips on positioning in a crowded market space:
1. Swim up-market
Improve the quality of your product / service and increase your price. 'Up-market' is usually where you'll have the most fun and make the most money!
2. Choose a benchmark competitor
This should be someone who is already where you want to be. You can emulate their marketing strategy and tactics.
3. Analyse your clients
Utilise market research to find out what your target customer's needs are.
For more advice on positioning, check out my book 'How to Get Clients to Come to You'. Click here to read all about it.
I wish you all the best with your marketing!
Tel: 01628 773128