The first three stages to building an effective website

Stage 1: Know your DESTINATION
* Write down your objectives for your website

Stage 2: Define your market SEGMENTS
* A market segment = a group of people with shared needs.
* Define who you are communicating with.

Stage 3: DESIGN YOUR WEBSITE
Think of your website as your 'marketing hub'. Your website should:
* Encourage customers to subscribe to your newsletter
* Have information about events (i.e. exhibitions, seminars, open days)
* Be media friendly

Good website design is based on clear thinking. All too often, websites are confusing for first time visitors.

See your design from the customer's perspective - will they feel comfortable? Can they easily find what they want? The guiding principle of website design is clarity.

My services include internet marketing strategy and website orchestration.

There are 4 more stages which I will share with you next time!

All the best with your marketing!


Nigel
www.nigeltemple.com

10 rules of internet marketing

A website alone is not the answer. If you want to create significant revenue, think in terms of an integrated internet marketing strategy.

Rule 1
Decide what your business objectives are for your internet marketing. Quantify this. Keep focused on your objectives.

Rule 2
Ask your target market what they would like to see within your website / newsletter / blog.

Rule 3
Test Test Test. This is the way to discover what people really think.

Rule 4
As a mass communication medium, the internet is unique because it is interactive. How interactive is your internet marketing?

Rule 5
Create e-relationships. ("Relationships first, business second").

Rule 6
Choose your promotional techniques with care. (Free / low cost techniques can work the best).

Rule 7
Integrate your internet marketing with your promotional mix.

Rule 8
Keep everything simple. Don't use technology for the sake of it.

Rule 9
Content is everything. Have useful, helpful content.

Rule 10
Measure your results.

I have helped numerous companies to improve their internet marketing performance. If you would like to discuss my consultancy services, by all means get in touch.

All the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128

***** Marketing consultant, speaker and author *****

First time visitors judge your website in under one second....

...because the right brain sees a webpage as a picture.

The visitor will, almost instantly, judge your site as 'good' or 'bad'.

Once someone has made a judgment, they tend to defend their position.

This is why website design is so important (it's tough to change a first impression).

If you would like to talk to me about your website, just ask. There are lots of things you can do to make a website more effective, without major changes.

All the best,

Nigel
Web: www.nigeltemple.com
Email: nigel@nigeltemple.com
Tel: +44 (0)1628 773128
Marketing consultant, speaker and author