Use meta tags to boost your search engine results

Meta tags are added to the HTML of a website to boost search engine rankings. They are not guaranteed to gain you a top ranking. However, they can certainly help to give you some control over how your web pages are listed.

Just to complicate things, Title Tags are not technically meta tags (but you don't really want to get into semantics, do you?!)

Title tags:
NB: Google pays attention to these tags!
Title tags refer to the contents of the page. If you look at the screen in front of you, you should see the Title Tag for this page, in the blue band in the very upper left hand corner of the screen. You will get better results if you have different title tags for different pages.

Description tags:
Gives a concise description of the page, within a Search Engine results page. (Unlike the random wording often found on these pages).

Keyword tags:
Some search engines go through your site and save Keywords in their database. Using keyword meta tags should help to boost your page a bit higher, when those particular words are searched.

Search engine optimisation is something I teach to members of my marketing mastermind group The Marketing Compass. Click here to read all about it.

Membership levels: click here.

We are currently running a special offer for new members, who join this week. Interested? Get in touch to find out more...

I wish you all the best with your marketing!

Nigel
www.nigeltemple.com
Tel: 01628 773128

Search Engine Optimisation tips

Here are some SEO tips for you. They are based on Stage 4 of my new book - which is now available!

Begin by thinking about your target markets. What are their needs? How would they describe your type of product or service? Create a list of likely search terms ('keywords').

Tap a few of these into Wordtracker: www.wordtracker.com

Then find out what people are actually searching for, using this Yahoo resource (Click on 'Keyword Assistant' over on the right).

Ensure that you are using Title Tags which are relevant to the page content - of each and every page within your website.

Upload new content to your website regularly. This will get noticed by the search engine spiders and give them new words to feed on!

I hope that this helps. I offer a variety of services to help turbo-charge underperforming websites. Interested? Then by all means get in touch!

Regards
Nigel
www.nigeltemple.com
Marketing consultant, speaker and author